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DTSTART;TZID=America/Detroit:20250925T173000
DTEND;TZID=America/Detroit:20250925T190000
DTSTAMP:20260522T172024
CREATED:20250805T173559Z
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UID:4783-1758821400-1758826800@www.digitalrva.com
SUMMARY:Jon Newman\, The Hodges Partnership
DESCRIPTION:Evolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach\n\n\n\nWhere PR & Marketing Collide\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEvolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach \n\n\n\n\n\n\n\n\n\n\n\nSeptember 25\, 20255:30 – 7:00 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nEvolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach\n\n\n\nOnce\, PR meant media hits in the morning paper or a segment on the evening news. Today\, the digital landscape has reshaped how brands earn attention\, tell their story\, and build trust. The most effective communicators don’t rely on one channel\, they combine earned\, owned\, and paid media into an integrated strategy that delivers real impact. \n\n\n\nJoin us this September as Jon Newman\, Co-Founder of The Hodges Partnership\, shares lessons from nearly four decades in communications. From his days as an award-winning TV and radio reporter to leading media relations at The Martin Agency\, and now growing one of the country’s top-ranked PR firms\, Jon has been a leader in navigating the massive shifts in how audiences consume information. \n\n\n\nJoin us for a practical look at where PR and marketing collide\, led by one of RVA’s most experienced communications leaders. \n\n\n\nHe’ll explore the strategies that help brands thrive in today’s environment\, including: \n\n\n\n\nHow earned\, owned\, and paid media work together to amplify brand impact\n\n\n\nThe new realities of digital storytelling and reputation management\n\n\n\nPractical strategies marketers and communicators can use today to reach their audiences more effectively\n\n\n\n\nWho Should Attend?Marketers\, communicators\, PR professionals\, and digital specialists who want to better connect the dots between storytelling\, strategy\, and measurable outcomes. \n\n\n\nDon’t miss this chance to learn from one of Richmond’s most respected communications leaders and connect with peers who are shaping the future of marketing and communications in RVA. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has passed. \n\n\n\nThis event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Speaker\n\n\n\nJon NewmanThe Hodges Partnership \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nThis event is sponsored by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More
URL:https://www.digitalrva.com/event/sept-25-jon-newman/
CATEGORIES:Meetup
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DTSTART;TZID=America/Detroit:20251023T173000
DTEND;TZID=America/Detroit:20251023T190000
DTSTAMP:20260522T172024
CREATED:20250925T220000Z
LAST-MODIFIED:20251020T173120Z
UID:4799-1761240600-1761246000@www.digitalrva.com
SUMMARY:Tim Taliaferro\, Arrow
DESCRIPTION:Top-Down vs. Bottom-Up\n\n\n\nFinding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up:Finding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\nCANCELLED \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up: Finding The Right Campaign Approach\n\n\n\nWhen launching a campaign\, should you start with deep research and a fully formed brand strategy—or move fast with rapid testing and iteration? \n\n\n\nIn this session\, Tim Taliaferro\, VP of Strategy at Arrow\, will explore both approaches and how they show up in real campaigns. A top-down strategy emphasizes research\, audience personas\, and planning before launch. A bottom-up approach relies on rapid iteration\, ongoing testing\, and learning as you go. Both can drive results—but the real power comes when they inform and strengthen each other. \n\n\n\nWith experience leading brand\, content\, and media strategies for organizations ranging from global nonprofits to digital-first startups\, Tim brings a practical perspective on how marketers can balance strategy and speed to achieve stronger outcomes. \n\n\n\nJoin us for a practical look at how strategy and iteration fuel each other—and why the strongest campaigns are grounded in both data and brand. \n\n\n\nHe’ll explore the strategies that help brands thrive in today’s environment\, including: \n\n\n\n\nHow top-down and bottom-up strategies differ—and where each excels\n\n\n\nWhy brand research strengthens performance\, and why performance data sharpens brand positioning\n\n\n\nPractical ways to apply both approaches to improve your own campaigns\n\n\n\n\nWho Should Attend?Growth marketers\, brand strategists\, and performance-focused professionals who want to connect the dots between research\, rapid testing\, and measurable outcomes. \n\n\n\nDon’t miss this chance to gain insights from a seasoned strategist with decades of experience across publishing\, non-profits\, and consumer brands—and connect with peers who are driving the future of marketing in RVA. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has been cancelled. \n\n\n\nThis event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Speaker\n\n\n\nTim TaliaferroArrow \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nDigitalRVA is brought to you by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More\n\n\n\n\n\nThank You to Our Event Sponsor:
URL:https://www.digitalrva.com/event/oct-23-tim-taliaferro/
CATEGORIES:Meetup
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