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DTSTART;TZID=America/Detroit:20251023T173000
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UID:4799-1761240600-1761246000@www.digitalrva.com
SUMMARY:Tim Taliaferro\, Arrow
DESCRIPTION:Top-Down vs. Bottom-Up\n\n\n\nFinding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up:Finding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\nCANCELLED \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up: Finding The Right Campaign Approach\n\n\n\nWhen launching a campaign\, should you start with deep research and a fully formed brand strategy—or move fast with rapid testing and iteration? \n\n\n\nIn this session\, Tim Taliaferro\, VP of Strategy at Arrow\, will explore both approaches and how they show up in real campaigns. A top-down strategy emphasizes research\, audience personas\, and planning before launch. A bottom-up approach relies on rapid iteration\, ongoing testing\, and learning as you go. Both can drive results—but the real power comes when they inform and strengthen each other. \n\n\n\nWith experience leading brand\, content\, and media strategies for organizations ranging from global nonprofits to digital-first startups\, Tim brings a practical perspective on how marketers can balance strategy and speed to achieve stronger outcomes. \n\n\n\nJoin us for a practical look at how strategy and iteration fuel each other—and why the strongest campaigns are grounded in both data and brand. \n\n\n\nHe’ll explore the strategies that help brands thrive in today’s environment\, including: \n\n\n\n\nHow top-down and bottom-up strategies differ—and where each excels\n\n\n\nWhy brand research strengthens performance\, and why performance data sharpens brand positioning\n\n\n\nPractical ways to apply both approaches to improve your own campaigns\n\n\n\n\nWho Should Attend?Growth marketers\, brand strategists\, and performance-focused professionals who want to connect the dots between research\, rapid testing\, and measurable outcomes. \n\n\n\nDon’t miss this chance to gain insights from a seasoned strategist with decades of experience across publishing\, non-profits\, and consumer brands—and connect with peers who are driving the future of marketing in RVA. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has been cancelled. \n\n\n\nThis event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Speaker\n\n\n\nTim TaliaferroArrow \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nDigitalRVA is brought to you by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More\n\n\n\n\n\nThank You to Our Event Sponsor:
URL:https://www.digitalrva.com/event/oct-23-tim-taliaferro/
CATEGORIES:Meetup
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