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DTSTART;TZID=America/Detroit:20251023T173000
DTEND;TZID=America/Detroit:20251023T190000
DTSTAMP:20260503T083826
CREATED:20250925T220000Z
LAST-MODIFIED:20251020T173120Z
UID:4799-1761240600-1761246000@www.digitalrva.com
SUMMARY:Tim Taliaferro\, Arrow
DESCRIPTION:Top-Down vs. Bottom-Up\n\n\n\nFinding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up:Finding the Right Campaign Approach \n\n\n\n\n\n\n\n\n\n\n\nCANCELLED \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nTop-Down vs. Bottom-Up: Finding The Right Campaign Approach\n\n\n\nWhen launching a campaign\, should you start with deep research and a fully formed brand strategy—or move fast with rapid testing and iteration? \n\n\n\nIn this session\, Tim Taliaferro\, VP of Strategy at Arrow\, will explore both approaches and how they show up in real campaigns. A top-down strategy emphasizes research\, audience personas\, and planning before launch. A bottom-up approach relies on rapid iteration\, ongoing testing\, and learning as you go. Both can drive results—but the real power comes when they inform and strengthen each other. \n\n\n\nWith experience leading brand\, content\, and media strategies for organizations ranging from global nonprofits to digital-first startups\, Tim brings a practical perspective on how marketers can balance strategy and speed to achieve stronger outcomes. \n\n\n\nJoin us for a practical look at how strategy and iteration fuel each other—and why the strongest campaigns are grounded in both data and brand. \n\n\n\nHe’ll explore the strategies that help brands thrive in today’s environment\, including: \n\n\n\n\nHow top-down and bottom-up strategies differ—and where each excels\n\n\n\nWhy brand research strengthens performance\, and why performance data sharpens brand positioning\n\n\n\nPractical ways to apply both approaches to improve your own campaigns\n\n\n\n\nWho Should Attend?Growth marketers\, brand strategists\, and performance-focused professionals who want to connect the dots between research\, rapid testing\, and measurable outcomes. \n\n\n\nDon’t miss this chance to gain insights from a seasoned strategist with decades of experience across publishing\, non-profits\, and consumer brands—and connect with peers who are driving the future of marketing in RVA. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has been cancelled. \n\n\n\nThis event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Speaker\n\n\n\nTim TaliaferroArrow \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nDigitalRVA is brought to you by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More\n\n\n\n\n\nThank You to Our Event Sponsor:
URL:https://www.digitalrva.com/event/oct-23-tim-taliaferro/
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250925T173000
DTEND;TZID=America/Detroit:20250925T190000
DTSTAMP:20260503T083826
CREATED:20250805T173559Z
LAST-MODIFIED:20250925T220221Z
UID:4783-1758821400-1758826800@www.digitalrva.com
SUMMARY:Jon Newman\, The Hodges Partnership
DESCRIPTION:Evolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach\n\n\n\nWhere PR & Marketing Collide\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEvolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach \n\n\n\n\n\n\n\n\n\n\n\nSeptember 25\, 20255:30 – 7:00 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nEvolving Public Relations in a Digital World: The Earned\, Owned\, Paid Approach\n\n\n\nOnce\, PR meant media hits in the morning paper or a segment on the evening news. Today\, the digital landscape has reshaped how brands earn attention\, tell their story\, and build trust. The most effective communicators don’t rely on one channel\, they combine earned\, owned\, and paid media into an integrated strategy that delivers real impact. \n\n\n\nJoin us this September as Jon Newman\, Co-Founder of The Hodges Partnership\, shares lessons from nearly four decades in communications. From his days as an award-winning TV and radio reporter to leading media relations at The Martin Agency\, and now growing one of the country’s top-ranked PR firms\, Jon has been a leader in navigating the massive shifts in how audiences consume information. \n\n\n\nJoin us for a practical look at where PR and marketing collide\, led by one of RVA’s most experienced communications leaders. \n\n\n\nHe’ll explore the strategies that help brands thrive in today’s environment\, including: \n\n\n\n\nHow earned\, owned\, and paid media work together to amplify brand impact\n\n\n\nThe new realities of digital storytelling and reputation management\n\n\n\nPractical strategies marketers and communicators can use today to reach their audiences more effectively\n\n\n\n\nWho Should Attend?Marketers\, communicators\, PR professionals\, and digital specialists who want to better connect the dots between storytelling\, strategy\, and measurable outcomes. \n\n\n\nDon’t miss this chance to learn from one of Richmond’s most respected communications leaders and connect with peers who are shaping the future of marketing and communications in RVA. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has passed. \n\n\n\nThis event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Speaker\n\n\n\nJon NewmanThe Hodges Partnership \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nThis event is sponsored by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More
URL:https://www.digitalrva.com/event/sept-25-jon-newman/
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250724T173000
DTEND;TZID=America/Detroit:20250724T190000
DTSTAMP:20260503T083826
CREATED:20250715T130254Z
LAST-MODIFIED:20250805T172958Z
UID:4772-1753378200-1753383600@www.digitalrva.com
SUMMARY:Summer Break! A Social Hour
DESCRIPTION:Summer Break!\n\n\n\nA Social Hour\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSummer Break!A Social Hour \n\n\n\n\n\n\n\n\n\n\n\nJuly 24\, 20255:30 – 7:00 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3200 W Leigh StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nSummer Break! A Social Hour\n\n\n\nDigitalRVA is hitting pause on the presentations and diving into what makes this community great: real conversations with smart\, creative people who get it. \n\n\n\nOne of the best parts of every DigitalRVA event? The conversations that happen before and after the presentation. This time\, we’re skipping the slides and carving out space for those moments to take center stage—with no interruptions\, no agenda\, and no rush to wrap it up. \n\n\n\nJoin us for our Summer Break Social Hour—a laid-back happy hour built around connection. \n\n\n\nNo speakers\, no pressure. Just a chance to catch up\, share ideas\, and talk shop with your fellow marketers\, strategists\, and digital pros over a cold drink. Whether you’re deep in campaign mode\, testing new tools\, or just need a breather\, this is your chance to unwind\, recharge\, and talk shop with your people. \n\n\n\nWhat to Expect:\n\n\n\n\nYour first drink is on us (while supplies last!)\n\n\n\nA $50 gift card raffle to a favorite local restaurant\n\n(must be present to enter and win!)\n\n\n\n\n\nA casual\, friendly atmosphere with no pressure to pitch or perform\n\n\n\n\nWho Should Attend?\n\n\n\nMarketers\, creatives\, analysts\, content pros\, and digital folks of all kinds. If you’ve ever left a DigitalRVA meetup feeling energized by the people you met—this one’s for you. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\n\nThis event has passed. \n\n\n\nThis Happy Hour Event was made possible by our generous sponsor:  \n\n\n\n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:30 – Meet Up at Ardent6:30 – Raffle Drawing \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nDigitalRVA is brought to you by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More\n\n\n\n\n\nThank You to Our Event Sponsor:
URL:https://www.digitalrva.com/event/summer-break-happy-hour/
LOCATION:Ardent Craft Ales\, 3200 W Leigh Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250522T173000
DTEND;TZID=America/Detroit:20250522T190000
DTSTAMP:20260503T083826
CREATED:20250417T184829Z
LAST-MODIFIED:20250715T130559Z
UID:4668-1747935000-1747940400@www.digitalrva.com
SUMMARY:AI Panel
DESCRIPTION:Beyond the Prompt: Real Talk on Marketing’s AI Future\n\n\n\nA Panel on What’s Working\, What’s Changing\, and What’s Next\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBeyond the Prompt:Real Talk on Marketing’s AI Future \n\n\n\n\n\n\n\n\n\n\n\nMay 22\, 20255:30 – 7:00 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nBeyond the Prompt: Real Talk on Marketing’s AI Future\n\n\n\nAI is no longer just a trend; it’s reshaping how marketers work\, think\, and create. From content generation to campaign planning\, what once felt experimental is now part of the daily workflow. But with so many tools\, headlines\, and hot takes flying around\, it’s hard to know what’s actually working\, and what’s just noise. \n\n\n\nJoin us for a candid conversation with local marketers who are using AI every day across strategy\, content\, and analytics. \n\n\n\nThis isn’t your typical intro to AI. We’re going beyond surface-level prompts to dig into the real work of using AI in marketing: what it looks like behind the scenes\, where it fits (and doesn’t)\, and how it’s shaping the way we build\, create\, and collaborate. \n\n\n\nWhether you’re experimenting with tool options or building AI into your workflows\, this panel will give you unfiltered insights and practical takeaways from marketers like you. \n\n\n\nExpect a no-fluff discussion on: \n\n\n\n\nReal-world applications of AI in marketing workflows\n\n\n\nHow AI is shifting creative processes (for better or worse)\n\n\n\nLessons learned—whether successful or a flop\n\n\n\nThe evolving role of marketers\n\n\n\n\nWho should attend?Marketers\, content creators\, strategists\, and digital professionals who want to better understand how AI is actually being used today\, and where it’s headed next. \n\n\n\n\n\n\n\n\nRegistration\n\n\n\nThis event has passed. \n\n\n\n\n\nThe Panelists\n\n\n\nLiz B. BakerNimbology\, AI Ready RVA \n\n\n\nAnthony BurketCorpay \n\n\n\nMorgan JarvisWorkshop Digital \n\n\n\nMatt MinorDirectus \n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open\, grab a drink and find a seat5:40 – Introductions5:45 – Moderated Panel Discussion6:25 – Q&A Session6:40 – Meet the Panelists and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nThis event is sponsored by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More
URL:https://www.digitalrva.com/event/ai-panel/
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250327T173000
DTEND;TZID=America/Detroit:20250327T190000
DTSTAMP:20260503T083826
CREATED:20250218T214529Z
LAST-MODIFIED:20250331T204029Z
UID:4627-1743096600-1743102000@www.digitalrva.com
SUMMARY:Dustin Artz & Justin Bajan\, Familiar Creatures
DESCRIPTION:Dustin Artz & Justin Bajan\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDustin Artz & Justin BajanFamiliar Creatures \n\n\n\n\n\n\n\n\n\n\n\nMarch 27\, 20255:30 – 7:30 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\n\n\nHow Challenger Brands Can Outsmart Market Leaders: A Playbook\n\n\n\nChances are\, the brand you work on isn’t the market leader. It’s a challenger brand—the kind with less money and resources than its larger competitors. You can mimic the marketing efforts of the Goliaths in your industry\, or you can zag with strategy and creative to outsmart them.Join Dustin Artz and Justin Bajan\, co-founders of Familiar Creatures\, as they pull back the curtain on the playbook they use to help challenger brands punch above their weight. They’ve worked with some amazing brands\, including Duke’s Mayonnaise\, Crunch Fitness\, Bubba Burger\, and Kernel Season’s\, to name a few.Maybe you’ve seen the Duke’s Mayo Bowl Mayonnaise Bath\, where a winning coach got doused in mayo while Flavor Flav hyped it up on the sidelines. Or maybe you’ve caught Crunch Fitness’ “Feel Good. Not Bad.” campaign that helped Crunch jump from #7 to #2 in awareness behind category leader Planet Fitness.This is your chance to hear how they do it. From bold creative moves to strategic marketing plays\, they’ll break down the unconventional approaches that help challenger brands stand out—and win.Expect real-world case studies\, behind-the-scenes insights\, and actionable strategies you can use to turn your brand’s challenger status into a competitive advantage.Who should attend?Marketers\, brand strategists\, creative teams\, and business owners who want to push past the obvious and craft marketing that actually makes an impact. \n\n\n\nDon’t miss this chance to learn from two industry pros who’ve made a career out of helping brands zag when everyone else zigs. \n\n\n\n\n\n\nRegistration\n\n\n\nThis Event Has Passed! \n\n\n\n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:25 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nThis event is sponsored by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More
URL:https://www.digitalrva.com/event/march-27-familiar-creatures/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250213T173000
DTEND;TZID=America/New_York:20250213T190000
DTSTAMP:20260503T083827
CREATED:20241227T174352Z
LAST-MODIFIED:20250218T220404Z
UID:4496-1739467800-1739473200@www.digitalrva.com
SUMMARY:Jed Dutton\, TemperPack
DESCRIPTION:Jed Dutton\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJed DuttonTemperPack \n\n\n\n\n\n\n\n\n\n\n\nNew Date: February 13\, 20255:30 – 7:30 p.m. \n\n\n\n\n\n\n\n\n\n\n\n3308 W Clay StreetRichmond\, VA 23230 \n\n\n\n\n\n\n\nThis Event Has Passed! \n\n\n\n\n\nEvent Details\n\n\n\nHow to Build a Winning Brand in B2B B2B marketing has been called a Sea of Sadness. But brands in this space present a rich opportunity for marketers to invigorate audiences and have a huge impact. Winning B2B brands gets the big things right. In this session\, we’ll discuss three big things for success and growth: \n\n\n\n\nU Talkin’ B2B 2 Me? – recognizing what makes B2B unique\, plus a few guiding principles\n\n\n\nBig M Marketing – understanding the fundamentals that determine whether you can grow and make money\n\n\n\nThe People’s Marketing – winning the hearts and minds of your audience\n\n\n\n\nThe event will end with a Q&A session\, where Jed will share their expertise and answer your marketing related questions. \n\n\n\n\n\n\n\n\nEvent Agenda\n\n\n\n5:15 – Doors Open5:30 – Grab a drink and find a seat5:40 – Introductions5:45 – Presentation/panel6:00 – Q&A Session6:15 – Meet the Speaker and Networking \n\n\n\nVenue Details\n\n\n\n\n\n\n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, there is limited space and we share this lot with our neighbors. \n\n\n\n\n\n\nRegistration\n\n\n\nThis Event Has Passed \n\n\n\n\n\n\n\n\n\n\n\nThis event is sponsored by:\n\n\n\n\n\n\n\nAn innovative digital marketing agency\, leveraging a data-driven approach to drive SEO\, Paid Media\, and Analytics marketing strategies. \n\n\n\nLearn More
URL:https://www.digitalrva.com/event/jan-23-jed-dutton/
CATEGORIES:Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241120T170000
DTEND;TZID=America/Detroit:20241120T183000
DTSTAMP:20260503T083827
CREATED:20241105T013754Z
LAST-MODIFIED:20241107T213905Z
UID:4362-1732122000-1732127400@www.digitalrva.com
SUMMARY:Digital Marketing Red Flags: How to Spot & Fix Them
DESCRIPTION:Event Description\n\n\n\nJoin DigitalRVA this November for an insider’s look at how we spot and solve the most common (and costly) mistakes in SEO and Paid Media campaigns. Workshop Digital team members Reilly Phelps\, SEO Manager\, and Erica Wirth\, Senior Paid Media Analyst\, will pull back the curtain on proven optimization strategies you can implement right away. \n\n\n\nReilly and Erica will cover: \n\n\n\n\nSEO and Paid Media mistakes that could be impacting your results\n\n\n\nA peek at our audit checklist (what we use with our clients!)\n\n\n\nOptimization tips that will deliver measurable results\n\n\n\nPractical solutions you can implement tomorrow\n\n\n\n\nThe event will end with a panel-style Q&A session\, where Reilly and Erica will share their expertise and answer your SEO and Paid Media campaign-related questions. \n\n\n\nThis hands-on session brings us back to the heart of our DigitalRVA community: sharing real-world expertise in a practical\, actionable way. \n\n\n\nEvent Agenda\n\n\n\n5:00 – Networking and mingling5:30 – Presentation and FAQ6:30 – Wrap up \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, there is limited space and we share this lot with our neighbors. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has been canceled. \n\n\n\n \n\n\n\n\nAbout Reilly Phelps\n\n\n\nReilly is an SEO Manager specializing in data visualization and on-page optimization. With experience spanning small businesses to enterprise clients across financial services\, homebuilding\, and healthcare\, she brings a versatile perspective to digital marketing. Reilly holds a B.B.A. in Marketing from JMU and multiple technical certifications including GA4\, Hotjar\, and Adobe Visual Design. \n\n\n\nAbout Erica Wirth\n\n\n\nAs Senior Paid Media Analyst\, Erica has experience managing over $125\,000 in monthly ad budgets across diverse industries for across multiple channels\, including Google Search\, Google Display\, Meta\, and LinkedIn. She brings diverse industry experience from healthcare to IT services\, backed by both agency and in-house marketing expertise. A magna cum laude graduate from JMU’s Marketing program\, Erica holds current certifications from Google Ads\, Microsoft\, and HubSpot. \n\n\n\n\n\n\nReilly PhelpsSeo ManagerWorkshop Digital \n\n\n\nErica WirthSenior Paid Media AnalystWorkshop Digital
URL:https://www.digitalrva.com/event/digital-marketing-red-flags-how-to-spot-and-fix-them/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2024/09/july-2024-digitalrva-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241030T170000
DTEND;TZID=America/Detroit:20241030T183000
DTSTAMP:20260503T083827
CREATED:20241001T145333Z
LAST-MODIFIED:20241105T175433Z
UID:4346-1730307600-1730313000@www.digitalrva.com
SUMMARY:Amplifying Human Voices in AI-Driven Market Research
DESCRIPTION:Event Description\n\n\n\nJoin our next DigitalRVA meetup featuring Ashley E. Sherry\, PhD and Jacob Tucker of EmpathixAI for a deep dive into AI-powered market research strategies for digital marketers. Discover how AI is revolutionizing market research while keeping human beings at the center of the process. \n\n\n\nWith their unique blend of expertise in social sciences\, AI development\, and software engineering\, they’re at the forefront of redefining human-centered research for the digital age. \n\n\n\nAshley and Jacob will cover: \n\n\n\n\nHow AI can provide insights and increase efficiency in your research process\n\n\n\nThe potential biases and ethical considerations for using AI in market research\n\n\n\nReal-world examples of successful (and not-so-successful) implementations and the lessons learned\, and\n\n\n\nPractical\, low-cost ways to experiment with AI in your own market research efforts\n\n\n\n\nYou’ll leave with a clear understanding of how to leverage existing AI tools for more meaningful\, representative research projects. \n\n\n\nWhether you’re just starting to explore AI’s potential for market research or have dabbled in implementation\, this meetup will equip you with valuable insights to elevate your market research game – just in time for 2025 planning!  \n\n\n\nEvent Agenda\n\n\n\n5:00 – Networking and mingling5:30 – Presentation and FAQ6:30 – Wrap up \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, there is limited space and we share this lot with our neighbors. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n\n\n\n \n\n\n\nAbout Ashley E. Sherry\, PhD\n\n\n\nAshley E. Sherry is the CEO of EmpathixAI and a scientific and public sector leader with 17+ years of experience in applied behavioral science\, including at the intersection of AI\, leading teams\, and building high-budget scientific programs from the ground up. She is a PhD anthropologist and has been recognized by the American Anthropological Association for groundbreaking social theory and interview methods. \n\n\n\nAbout Jacob Tucker\n\n\n\nJacob Tucker is the CTO of EmpathixAI and holds deep technical expertise in AI\, web development\, statistics\, and data analytics applied across academia and government. He similarly holds expertise in survey and ethnographic research. He co-founded the Russia Watcher survey program after raising over $500K in grant funding and is finishing his PhD at Princeton University. \n\n\n\n\n\n\nAshley E.Sherry\, PhDCEO & Co-FounderEmpathixAI \n\n\n\nJacob TuckerCTO & Co-FounderEmpathixAI
URL:https://www.digitalrva.com/event/ai-driven-market-research/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/12/workshop-digital-new-office.png
ORGANIZER;CN="Kate Pyle":MAILTO:kate@workshopdigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20240731T170000
DTEND;TZID=America/Detroit:20240731T183000
DTSTAMP:20260503T083827
CREATED:20240625T132633Z
LAST-MODIFIED:20241001T144450Z
UID:4323-1722445200-1722450600@www.digitalrva.com
SUMMARY:wtf\, Google?!
DESCRIPTION:Event Description\n\n\n\nAll You Need to Know About The Latest Algorithms\, AI Advancements\, and More. \n\n\n\nMore details to follow. Save the date! \n\n\n\nEvent Agenda\n\n\n\n5:00 – Networking and mingling5:30 – Presentation and FAQ6:30 – Wrap up \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, there is limited space and we share this lot with our neighbors. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n\n\n\n\n\n\nAndrew MillerCo-Founder &VP of Client ServicesWorkshop Digital
URL:https://www.digitalrva.com/event/wtf-google/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/12/workshop-digital-new-office.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20240328T170000
DTEND;TZID=America/Detroit:20240328T183000
DTSTAMP:20260503T083827
CREATED:20240307T174913Z
LAST-MODIFIED:20240401T144141Z
UID:4305-1711645200-1711650600@www.digitalrva.com
SUMMARY:Live AI Workshop: How to Use ChatGPT to Synthesize Data\, Build Marketing Campaigns\, and Personalize Sales Outreach at Scale
DESCRIPTION:Event Description\n\n\n\nIncrease your day-to-day efficiency by leveraging these tactical AI tips. \n\n\n\nJoin our next DigitalRVA meetup featuring Josh Carter\, Director of Demand Generation at Pavilion\, for a hands-on workshop focused on using AI tools to make magic happen. \n\n\n\nBy now\, we all know we can use AI to increase efficiency\, but knowing the right prompts and how to utilize the technology best is a skill that develops over time. \n\n\n\nWhether you’re in marketing\, sales\, or customer success/account management\, Josh will be sharing strategic ways to use AI tools like ChatGPT+ and Jasper. \n\n\n\nAnd yes\, the title and description were written by AI in about 30 seconds. \n\n\n\nThe workshop will explore simple yet effective ways to: \n\n\n\n\nSynthesize data for better decisions\n\n\n\nCreate marketing campaigns that resonate with your audience\, and\n\n\n\nPersonalize your sales outreach to get higher response rates\n\n\n\nPlus\, a Q&A session\n\n\n\n\nEvent Agenda\n\n\n\n5:00 – Networking and mingling5:30 – Presentation and FAQ6:30 – Wrap up \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, as there is limited space and we share this lot with our neighbors. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n\nAbout Josh Carter\n\n\n\nJosh Carter is the Director of Demand Generation at Pavilion\, the largest private community of B2B revenue leaders. \n\n\n\nThere\, he leads the sales and marketing teams responsible for new member acquisition and is constantly leveraging AI with his team to increase efficiency and profitability. \n\n\n\n\n\n\nJosh CarterDirector ofDemand GenerationPavilion
URL:https://www.digitalrva.com/event/live-ai-workshop/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/12/workshop-digital-new-office.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20240124T170000
DTEND;TZID=America/Detroit:20240124T183000
DTSTAMP:20260503T083827
CREATED:20231221T192857Z
LAST-MODIFIED:20240205T222616Z
UID:4282-1706115600-1706121000@www.digitalrva.com
SUMMARY:The New B2B Marketer: Leveraging AI\, Automation\, and RevOps
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nExplore the future of B2B marketing at our next DigitalRVA event focusing on AI\, Automation\, and RevOps. \n\n\n\nJoin us as Anthony Burket of Paymerang redefines B2B marketing\, taking what we once knew to be true through its evolution to today – leveraging new technologies like AI and Automation to predict who matches your audience profile\, how to nurture them through the sales cycle\, and tailor specific messaging – all autonomously. \n\n\n\nAnthony will cover: \n\n\n\n\nUse cases\n\n\n\nAccessible tools\n\n\n\nHow RevOps is revolutionizing B2B marketing\n\n\n\nQ&A\n\n\n\n\nLearn how AI is changing audience understanding in B2B\, discover accessible tools for businesses of all sizes\, and unravel the intricacies of RevOps. \n\n\n\nEvent Agenda\n\n\n\n5:00 – Networking and mingling5:30 – Presentation and FAQ6:30 – Wrap up \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking around our office in Scott’s Addition. Please do not park in the parking lot\, as we share this lot with our neighbors. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nAnthony BurketSenior Marketing ManagerPaymerang
URL:https://www.digitalrva.com/event/the-new-b2b-marketer-leveraging-ai-automation-and-revops/
LOCATION:Workshop Digital\, 3308 West Clay Street\, Richmond\, Virginia\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/12/workshop-digital-new-office.png
ORGANIZER;CN="Kate Pyle":MAILTO:kate@workshopdigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20231018T153000
DTEND;TZID=America/Detroit:20231018T170000
DTSTAMP:20260503T083827
CREATED:20230906T152720Z
LAST-MODIFIED:20231020T193827Z
UID:3701-1697643000-1697648400@www.digitalrva.com
SUMMARY:What 100M Phone Calls Reveal About Data-Driven Marketing
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat can your phone calls reveal about data-driven marketing? \n\n\n\nJoin us for this informative session with Ryan Johnson\, Chief Product Officer at CallRail. He’ll be sharing how to extract the data you need using AI\, and how you can use that data to transform your business. \n\n\n\nBy digging into your call metrics\, you can improve: \n\n\n\n\nLead conversion\n\n\n\nCustomer experience\n\n\n\nAgent performance\n\n\n\nMarketing optimization\n\n\n\n\n\n\n\n\nThis event is sponsored by CallRail. \n\n\n\nParking Info\n\n\n\nManchester’s buildings are a bit puzzle-like these days\, with new apartments cropping up left and right. Padilla’s offices can be a little hard to find\, so please make sure you read carefully: \n\n\n\n\nThe event will be at Padilla\, 101 W. Commerce Road\n\n\n\nYou can enter the parking lot by turning off of Commerce onto Bainbridge Street (the entrance to the lot is between W. Commerce Road and 7th Street.)\n\n\n\nThere should be plenty of parking in the lot\, and you can park anywhere. If you’d prefer\, there is also street parking on 7th Street\, Bainbridge Street\, and Commerce Road. Just make sure you walk in through the entrance to the parking lot on Bainbridge to get to our building\, as the other entrances are locked and/or activated by vehicles leaving the lot.\n\n\n\nEnter our building right by the flagpole in the parking lot.\n\n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nRyan JohnsonChief Product OfficerCallRail
URL:https://www.digitalrva.com/event/ryan-johnson-callrail/
LOCATION:Padilla\, 101 West Commerce Road\, Richmond\, Virginia\, 23224\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/09/IMG_0221-scaled.jpg
ORGANIZER;CN="Kate Pyle":MAILTO:kate@workshopdigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230907T093000
DTEND;TZID=America/Detroit:20230907T170000
DTSTAMP:20260503T083827
CREATED:20230424T193208Z
LAST-MODIFIED:20230622T182545Z
UID:1866-1694079000-1694106000@www.digitalrva.com
SUMMARY:The DigitalRVA Conference
DESCRIPTION:DigitalRVA was founded in 2017 as a series of community meet-up events aimed at bringing together data-driven marketers of all levels of experience\, from freelancers to Fortune 500\, to create a welcoming\, inclusive\, diverse set of voices and perspectives to boost Richmond’s growing digital marketing community. \n\n\n\nAfter years of successful events – we’re taking it a step further and growing DigitalRVA into a full-day conference enabling the digital marketing community to inspire\, share\, learn\, and network on a larger scale! \n\n\n\nTickets now on sale!\n\n\n\nVisit the event website to view the full speaker lineup and purchase your ticket today.
URL:https://www.digitalrva.com/event/the-digitalrva-conference/
LOCATION:The Park RVA\, 1407 Cummings Drive\, Richmond\, Virginia\, 23220\, United States
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/04/the-park.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230712T170000
DTEND;TZID=America/Detroit:20230712T183000
DTSTAMP:20260503T083827
CREATED:20230630T142708Z
LAST-MODIFIED:20230714T141133Z
UID:3395-1689181200-1689186600@www.digitalrva.com
SUMMARY:Google's New AI-Powered Search Results
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat does all of the new AI-generated content mean for us as marketers? \n\n\n\nGoogle and Bing have recently announced changes to their search results that include more AI-generated content in addition to\, or instead of\, the “ten blue links” that searchers are used to seeing. This may keep more searchers on the search results page and result in less traffic for marketers that rely on traditional SEO and PPC strategies. \n\n\n\nHow can you set yourself apart from all the AI-generated content? How can you differentiate your work and define your value? \n\n\n\nJoin us for this informative session as we discuss Google and Bing’s recent updates and offerer suggestions for brands that want to stand out in a crowded field of AI-generated content. \n\n\n\nThe presentation will cover topics such as: \n\n\n\n\nThe SERP Evolution\n\n\n\nImpacts on Marketers\n\n\n\nHow to Compete\n\n\n\nA Role for Humans?\n\n\n\n\nThis meetup will feature a 30-minute presentation followed by a Q&A session. \n\n\n\nParking Info\n\n\n\nThere is a nice big parking deck available. The red X indicates the entrance\, and the parking deck is in yellow. You can also park in the surface lot to the right of the building. \n\n\n\n\n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nAndrew MillerCo-FounderWorkshop Digital
URL:https://www.digitalrva.com/event/ai-powered-search-results/
LOCATION:CarMax Midtown\, 2220 Broad Street\, Richmond\, Virginia\, 23220\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/06/CarMaxMainArea.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230614T150000
DTEND;TZID=America/New_York:20230614T170000
DTSTAMP:20260503T083827
CREATED:20230518T153340Z
LAST-MODIFIED:20230616T182203Z
UID:2275-1686754800-1686762000@www.digitalrva.com
SUMMARY:GA4 Hands-On Workshop: Get Help From The Experts
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nJoin us for an immersive event on GA4 basics where you’ll learn how to harness the power of Google Analytics 4 to gain valuable insights into your website or app performance. \n\n\n\nThis hands-on workshop will feature a 30-minute presentation followed up with breakout tables where our experts will provide assistance to help you navigate and optimize GA4 for your specific needs. \n\n\n\nBreakout tables will cover topics such as: \n\n\n\n\nCreating a new GA4 property\n\n\n\nSetting up Events and Conversions\n\n\n\nNavigating Reports\n\n\n\nData Visualization with Looker Studio\n\n\n\n\nDon’t miss this opportunity to level up your analytics game and make data-driven decisions with confidence. Space is limited so reserve your spot today. Registration includes a beer on us! \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking on Moore St. You can also find street parking on the cross streets nearby\, Highpoint Ave and Summit Ave. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nJack BolandAnalytics Sr. Team LeadWorkshop Digital \n\n\n\n\n\n\n\n\nVenue\n\n\n\n\n\nEvent Organizer
URL:https://www.digitalrva.com/event/ga4-workshop/
LOCATION:The Barrel Room at Ardent\, 3117 W Moore Street\, Richmond\, Virginia\, 23222\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/05/ardent-barrel-room.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230426T170000
DTEND;TZID=America/Detroit:20230426T183000
DTSTAMP:20260503T083827
CREATED:20230410T174252Z
LAST-MODIFIED:20230511T181612Z
UID:1411-1682528400-1682533800@www.digitalrva.com
SUMMARY:Revolutionizing Paid Media: Harnessing the Power of AI and Bidding Optimization for Advertising Success
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nDiscover the future of advertising at our exclusive panel discussion with paid media experts from Richmond’s savviest companies. Our panelists will discuss their groundbreaking strategies that combine artificial intelligence and bidding optimization to help you maximize your paid media campaigns.  \n\n\n\nYou’ll gain insights into how these cutting-edge techniques can drive increased engagement\, boost ROI\, and create a more efficient marketing ecosystem.  \n\n\n\nDon’t miss this unique opportunity to revolutionize your advertising game and stay ahead of the competition—register now for this free event! \n\n\n\nParking Info\n\n\n\nManchester’s buildings are a bit puzzle-like these days\, with new apartments cropping up left and right. Padilla’s offices can be a little hard to find\, so please make sure you read carefully: \n\n\n\n\nThe event will be at Padilla\, 101 W. Commerce Road\n\n\n\nYou can enter the parking lot by turning off of Commerce onto Bainbridge Street (the entrance to the lot is between W. Commerce Road and 7th Street.)\n\n\n\nThere should be plenty of parking in the lot\, and you can park anywhere. If you’d prefer\, there is also street parking on 7th Street\, Bainbridge Street\, and Commerce Road. Just make sure you walk in through the entrance to the parking lot on Bainbridge to get to our building\, as the other entrances are locked and/or activated by vehicles leaving the lot.\n\n\n\nEnter our building right by the flagpole in the parking lot.\n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nPanelists\n\n\n\n\nParker PlaistedDirector of MarketingOnduline North America \n\n\n\nEric JenveySenior Manager\, Data ScienceCarMax \n\n\n\nMorgan JarvisDirector of Paid MediaWorkshop Digital \n\n\n\n\n\n\n\n\nVenue
URL:https://www.digitalrva.com/event/paid-media-ai-optimization/
LOCATION:Padilla\, 101 West Commerce Road\, Richmond\, Virginia\, 23224\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/04/padilla.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230322T170000
DTEND;TZID=America/Detroit:20230322T183000
DTSTAMP:20260503T083827
CREATED:20230322T223000Z
LAST-MODIFIED:20230411T193559Z
UID:1531-1679504400-1679509800@www.digitalrva.com
SUMMARY:Decoding the Hype: Separating fact from fiction in the latest marketing technologies
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\nAre you feeling overwhelmed by all the new marketing technologies popping up left and right? Want to know which ones are worth investing in and which are just passing fads? Join us for this informative session where we’ll break down the latest hot marketing channels and help you understand what is actually useful for you as a marketer. \n\n\n\nFrom AI-powered tools to virtual reality\, we’ll explore the benefits and limitations of each and give you the knowledge you need to make informed decisions about your marketing strategy. \n\n\n\nCome early for a happy hour sponsored by Workshop Digital! \n\n\n\nAgenda \n\n\n\n5:00: Networking & Happy Hour5:30: Presentation & Q&A6:30: Fin \n\n\n\nAndrew MillerCo-Founder\, VP of StrategyWorkshop Digital
URL:https://www.digitalrva.com/event/latest-marketing-technologies/
LOCATION:Venture X\, 1806 Summit Avenue\, Suite 300\, Richmond\, VA\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/04/DigitalRVA-March2023.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230201T170000
DTEND;TZID=America/Detroit:20230201T183000
DTSTAMP:20260503T083827
CREATED:20230201T233000Z
LAST-MODIFIED:20230412T161115Z
UID:1552-1675270800-1675276200@www.digitalrva.com
SUMMARY:ChatGPT for Content Creators and Marketers: Opportunity or Threat?
DESCRIPTION:This event has passed.\n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\nAI-produced content has come a long way since the early days of article spinning where it was clear that a computer produced the content. In November\, startup OpenAI released ChatGPT\, a powerful tool for producing AI-generated content.  \n\n\n\nThe technology has taken the digital marketing world by storm over the last few months\, but how should we\, as marketers\, use the tool? One way is keyword research\, content calendar creation\, and content clustering. \n\n\n\nJames will share his expertise and explain: \n\n\n\n\nAn overview of ChatGPT and a highlight of the capabilities.\n\n\n\nHow to use ChatGPT in keyword research and content topic creation.\n\n\n\nOpportunities and challenges: what does the technology do well and where does it fail?\n\n\n\n\nJames SheaChief Content OfficerMedia Lab
URL:https://www.digitalrva.com/event/chatgpt-for-content-creators-and-marketers-opportunity-or-threat/
LOCATION:Venture X\, 1806 Summit Avenue\, Suite 300\, Richmond\, VA\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/03/james-digitalrva-1-scaled.jpg
END:VEVENT
END:VCALENDAR