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DTSTART;TZID=America/Detroit:20230907T093000
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UID:1866-1694079000-1694106000@www.digitalrva.com
SUMMARY:The DigitalRVA Conference
DESCRIPTION:DigitalRVA was founded in 2017 as a series of community meet-up events aimed at bringing together data-driven marketers of all levels of experience\, from freelancers to Fortune 500\, to create a welcoming\, inclusive\, diverse set of voices and perspectives to boost Richmond’s growing digital marketing community. \n\n\n\nAfter years of successful events – we’re taking it a step further and growing DigitalRVA into a full-day conference enabling the digital marketing community to inspire\, share\, learn\, and network on a larger scale! \n\n\n\nTickets now on sale!\n\n\n\nVisit the event website to view the full speaker lineup and purchase your ticket today.
URL:https://www.digitalrva.com/event/the-digitalrva-conference/
LOCATION:The Park RVA\, 1407 Cummings Drive\, Richmond\, Virginia\, 23220\, United States
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/04/the-park.jpg
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DTSTART;TZID=America/Detroit:20230712T170000
DTEND;TZID=America/Detroit:20230712T183000
DTSTAMP:20230714T141133Z
CREATED:20230630T142708Z
LAST-MODIFIED:20230714T141133Z
UID:3395-1689181200-1689186600@www.digitalrva.com
SUMMARY:Google's New AI-Powered Search Results
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat does all of the new AI-generated content mean for us as marketers? \n\n\n\nGoogle and Bing have recently announced changes to their search results that include more AI-generated content in addition to\, or instead of\, the “ten blue links” that searchers are used to seeing. This may keep more searchers on the search results page and result in less traffic for marketers that rely on traditional SEO and PPC strategies. \n\n\n\nHow can you set yourself apart from all the AI-generated content? How can you differentiate your work and define your value? \n\n\n\nJoin us for this informative session as we discuss Google and Bing’s recent updates and offerer suggestions for brands that want to stand out in a crowded field of AI-generated content. \n\n\n\nThe presentation will cover topics such as: \n\n\n\n\nThe SERP Evolution\n\n\n\nImpacts on Marketers\n\n\n\nHow to Compete\n\n\n\nA Role for Humans?\n\n\n\n\nThis meetup will feature a 30-minute presentation followed by a Q&A session. \n\n\n\nParking Info\n\n\n\nThere is a nice big parking deck available. The red X indicates the entrance\, and the parking deck is in yellow. You can also park in the surface lot to the right of the building. \n\n\n\n\n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nAndrew MillerCo-FounderWorkshop Digital
URL:https://www.digitalrva.com/event/ai-powered-search-results/
LOCATION:CarMax Midtown\, 2220 Broad Street\, Richmond\, Virginia\, 23220\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/06/CarMaxMainArea.jpg
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DTSTART;TZID=America/New_York:20230614T150000
DTEND;TZID=America/New_York:20230614T170000
DTSTAMP:20230616T182203Z
CREATED:20230518T153340Z
LAST-MODIFIED:20230616T182203Z
UID:2275-1686754800-1686762000@www.digitalrva.com
SUMMARY:GA4 Hands-On Workshop: Get Help From The Experts
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nJoin us for an immersive event on GA4 basics where you’ll learn how to harness the power of Google Analytics 4 to gain valuable insights into your website or app performance. \n\n\n\nThis hands-on workshop will feature a 30-minute presentation followed up with breakout tables where our experts will provide assistance to help you navigate and optimize GA4 for your specific needs. \n\n\n\nBreakout tables will cover topics such as: \n\n\n\n\nCreating a new GA4 property\n\n\n\nSetting up Events and Conversions\n\n\n\nNavigating Reports\n\n\n\nData Visualization with Looker Studio\n\n\n\n\nDon’t miss this opportunity to level up your analytics game and make data-driven decisions with confidence. Space is limited so reserve your spot today. Registration includes a beer on us! \n\n\n\nParking Info\n\n\n\nThere is plenty of street parking on Moore St. You can also find street parking on the cross streets nearby\, Highpoint Ave and Summit Ave. \n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\nMeet The Speakers\n\n\n\n\nJack BolandAnalytics Sr. Team LeadWorkshop Digital \n\n\n\n\n\n\n\n\nVenue\n\n\n\n\n\nEvent Organizer
URL:https://www.digitalrva.com/event/ga4-workshop/
LOCATION:The Barrel Room at Ardent\, 3117 W Moore Street\, Richmond\, Virginia\, 23222\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/05/ardent-barrel-room.jpeg
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DTSTART;TZID=America/Detroit:20230426T170000
DTEND;TZID=America/Detroit:20230426T183000
DTSTAMP:20230511T181612Z
CREATED:20230410T174252Z
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UID:1411-1682528400-1682533800@www.digitalrva.com
SUMMARY:Revolutionizing Paid Media: Harnessing the Power of AI and Bidding Optimization for Advertising Success
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nDiscover the future of advertising at our exclusive panel discussion with paid media experts from Richmond’s savviest companies. Our panelists will discuss their groundbreaking strategies that combine artificial intelligence and bidding optimization to help you maximize your paid media campaigns.  \n\n\n\nYou’ll gain insights into how these cutting-edge techniques can drive increased engagement\, boost ROI\, and create a more efficient marketing ecosystem.  \n\n\n\nDon’t miss this unique opportunity to revolutionize your advertising game and stay ahead of the competition—register now for this free event! \n\n\n\nParking Info\n\n\n\nManchester’s buildings are a bit puzzle-like these days\, with new apartments cropping up left and right. Padilla’s offices can be a little hard to find\, so please make sure you read carefully: \n\n\n\n\nThe event will be at Padilla\, 101 W. Commerce Road\n\n\n\nYou can enter the parking lot by turning off of Commerce onto Bainbridge Street (the entrance to the lot is between W. Commerce Road and 7th Street.)\n\n\n\nThere should be plenty of parking in the lot\, and you can park anywhere. If you’d prefer\, there is also street parking on 7th Street\, Bainbridge Street\, and Commerce Road. Just make sure you walk in through the entrance to the parking lot on Bainbridge to get to our building\, as the other entrances are locked and/or activated by vehicles leaving the lot.\n\n\n\nEnter our building right by the flagpole in the parking lot.\n\n\n\n\n\n\nRegister Now\n\n\n\nComplete the form below to register for the event. You will receive an email confirmation and notices of future DigitalRVA events. \n\n\n\nThis event has passed. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nPanelists\n\n\n\n\nParker PlaistedDirector of MarketingOnduline North America \n\n\n\nEric JenveySenior Manager\, Data ScienceCarMax \n\n\n\nMorgan JarvisDirector of Paid MediaWorkshop Digital \n\n\n\n\n\n\n\n\nVenue
URL:https://www.digitalrva.com/event/paid-media-ai-optimization/
LOCATION:Padilla\, 101 West Commerce Road\, Richmond\, Virginia\, 23224\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/04/padilla.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230322T170000
DTEND;TZID=America/Detroit:20230322T183000
DTSTAMP:20230411T193559Z
CREATED:20230322T223000Z
LAST-MODIFIED:20230411T193559Z
UID:1531-1679504400-1679509800@www.digitalrva.com
SUMMARY:Decoding the Hype: Separating fact from fiction in the latest marketing technologies
DESCRIPTION:This event has passed. \n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\n\nAre you feeling overwhelmed by all the new marketing technologies popping up left and right? Want to know which ones are worth investing in and which are just passing fads? Join us for this informative session where we’ll break down the latest hot marketing channels and help you understand what is actually useful for you as a marketer. \n\n\n\nFrom AI-powered tools to virtual reality\, we’ll explore the benefits and limitations of each and give you the knowledge you need to make informed decisions about your marketing strategy. \n\n\n\nCome early for a happy hour sponsored by Workshop Digital! \n\n\n\nAgenda \n\n\n\n5:00: Networking & Happy Hour5:30: Presentation & Q&A6:30: Fin \n\n\n\nAndrew MillerCo-Founder\, VP of StrategyWorkshop Digital
URL:https://www.digitalrva.com/event/latest-marketing-technologies/
LOCATION:Venture X\, 1806 Summit Avenue\, Suite 300\, Richmond\, VA\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/png:https://www.digitalrva.com/wp-content/uploads/2023/04/DigitalRVA-March2023.png
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20230201T170000
DTEND;TZID=America/Detroit:20230201T183000
DTSTAMP:20230412T161115Z
CREATED:20230201T233000Z
LAST-MODIFIED:20230412T161115Z
UID:1552-1675270800-1675276200@www.digitalrva.com
SUMMARY:ChatGPT for Content Creators and Marketers: Opportunity or Threat?
DESCRIPTION:This event has passed.\n\n\n\nRead The Event Recap\n\n\n\n\n\n\n\n\n\nAI-produced content has come a long way since the early days of article spinning where it was clear that a computer produced the content. In November\, startup OpenAI released ChatGPT\, a powerful tool for producing AI-generated content.  \n\n\n\nThe technology has taken the digital marketing world by storm over the last few months\, but how should we\, as marketers\, use the tool? One way is keyword research\, content calendar creation\, and content clustering. \n\n\n\nJames will share his expertise and explain: \n\n\n\n\nAn overview of ChatGPT and a highlight of the capabilities.\n\n\n\nHow to use ChatGPT in keyword research and content topic creation.\n\n\n\nOpportunities and challenges: what does the technology do well and where does it fail?\n\n\n\n\nJames SheaChief Content OfficerMedia Lab
URL:https://www.digitalrva.com/event/chatgpt-for-content-creators-and-marketers-opportunity-or-threat/
LOCATION:Venture X\, 1806 Summit Avenue\, Suite 300\, Richmond\, VA\, 23230\, United States
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://www.digitalrva.com/wp-content/uploads/2023/03/james-digitalrva-1-scaled.jpg
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