Evolving Public Relations in a Digital World: The Earned, Owned, Paid Approach

Once, PR meant media hits in the morning paper or a segment on the evening news. Today, the digital landscape has reshaped how brands earn attention, tell their story, and build trust. The most effective communicators don’t rely on one channel, they combine earned, owned, and paid media into an integrated strategy that delivers real impact.

Join us this September as Jon Newman, Co-Founder of The Hodges Partnership, shares lessons from nearly four decades in communications. From his days as an award-winning TV and radio reporter to leading media relations at The Martin Agency, and now growing one of the country’s top-ranked PR firms, Jon has been a leader in navigating the massive shifts in how audiences consume information.

Join us for a practical look at where PR and marketing collide, led by one of RVA’s most experienced communications leaders.

He’ll explore the strategies that help brands thrive in today’s environment, including:

• How earned, owned, and paid media work together to amplify brand impact
• The new realities of digital storytelling and reputation management
• Practical strategies marketers and communicators can use today to reach their audiences more effectively

Who Should Attend?
Marketers, communicators, PR professionals, and digital specialists who want to better connect the dots between storytelling, strategy, and measurable outcomes.

Don’t miss this chance to learn from one of Richmond’s most respected communications leaders and connect with peers who are shaping the future of marketing and communications in RVA.