ChatGPT for Content Creators and Marketers: Opportunity or Threat?

AI-produced content has come a long way since the early days of article spinning where it was clear that a computer produced the content. In November, startup OpenAI released ChatGPT, a powerful tool for producing AI-generated content. 

The technology has taken the digital marketing world by storm over the last few months, but how should we, as marketers, use the tool? One way is keyword research, content calendar creation, and content clustering.

James will share his expertise and explain:

• An overview of ChatGPT and a highlight of the capabilities.
• How to use ChatGPT in keyword research and content topic creation.
• Opportunities and challenges: what does the technology do well and where does it fail?

James Shea

Chief Content Officer
Media Lab