Tim Taliaferro

Vice President of Strategy, Arrow

Tim is a seasoned brand strategist with particular experience in publishing, nonprofits, and direct-to-consumer businesses.

He previously ran an Austin-based media and creative agency, Heart of the Sun, before selling it to The Engine is Red. He’s worked with brands large and small, including Southwest Airlines, Still Austin Whiskey, Yeti, Cuvée Coffee, Lucchese, West Virginia University, ATX TV, the Chamber of Commerce Foundation, and Tecovas.

Before that, Tim spent four years at Texas Monthly Magazine, first as EVP and editor in chief then as chief innovation officer, where he helped the storied publication win a National Magazine Award while also expanding its digital, podcast, event, Hollywood, and festival offerings.

Tim was the vice president of communications and digital strategy at the Texas Exes and served as editor in chief of The Alcalde, which won numerous CASE awards under his leadership. Currently, Tim is on the board of visitors for Plan II, the liberal arts honors program at the University of Texas at Austin, and has taught a seminar on Writing with Style. Tim earned his B.A. from the University of Texas and his M.S.J. from Northwestern University.