I’d say that DigitalRVA’s crash course in GA4 was a huge success! Thank you to Jack Boland for sharing his knowledge and expertise, and thank you to our experts Tucker Hottes and Reilly Phelps for providing hands-on support.
I was very impressed by the great questions from the audience but also a little concerned that only about 20% of people have already set up their GA4 properties. If you haven’t started yet, you’re not alone! But time is ticking and the July 1st cut off date will be here soon. My advice? Just start.
In case you missed it, here is the presentation Jack shared. It covers the promises, pitfalls, and “must do” items you need to know to be successful with GA4.
Looking for more GA4 help? Here are some resources we have available on our website:
Your 60-second guide to getting started with GA4
This guide will give you a quick overview of the changes in terminology and data location you need to continue to track what’s important to your business.
GA4 automatically created properties
An automatically created GA4 property likely won’t capture the valuable information you’re used to tracking. Creating a new GA4 property only takes a few minutes, but the real value is in setting up the reporting to measure the goals that really matter to your bottom line.
How GA4 is different from Universal Analytics
UA and GA4 are fundamentally different in 4 ways – the most important thing to understand is how GA4 and Universal Analytics differ in how they capture, process, and visualize your website’s data.
Optimize your website for GA4 events with user data
One way to ensure that your website is properly set up to accurately record Events is to analyze your existing user data. By understanding how people are currently using your website, you can help map the on-site digital experience to your analytics structure.
How to set up custom events in GA4
Jack Boland, Senior Analytics Team Lead at Workshop Digital, provides a step-by-step guide to setting up custom events in Google Analytics 4, including how to find resources from Universal Analytics in GA4, and using Google Tag Manager to complete custom event setup.
How to connect Google Ads to GA4
Connecting your Google Ads account to GA4 is crucial to ensure you’re pulling in important metrics like click data or cost data, or importing your conversion data from Google Analytics back into Google Ads for ad optimization.
How to use the GA4 path exploration report
We’ve been using GA4 since it launched in 2020, and the path exploration report has become one of our favorite features. It may not be one you’re currently using. Still, it is a valuable report to show you how customers are interacting with your website and progressing through the sales funnel before they get to a particular conversion point.
3 Ways to Save Universal Analytics Data for GA4
Figuring out what you need to have and want to have will allow you to compare against historical trends and bridge the gap until you have enough GA4 data to carry you forward. Be sure to save your historical data before Google removes it.
