Thank you to everyone who was able to make it to Wednesday’s DigitalRVA meetup. And a special thank you to Kim Foster for opening up the Padilla Richmond office to us – it’s such a great space and perfect for hosting our meetups.
If you missed it, on Wednesday, Ryan Johnson, Chief Product Officer at CallRail, shared how AI has advanced Conversation Intelligence over the past year.
Calls are the richest source of intelligence, with an average of 705 words per session. Not only do humans not have the capacity or capability to analyze hundreds of calls or transcripts – it’s also virtually impossible to identify patterns across calls, agents, locations, and campaigns without some kind of bias.
But AI can.
AI mines conversation insights you can use for:
- Lead Conversion
- Customer Experience
- Agent Performance
- Marketing Optimization
When all of these AI-powered insights are captured in your marketing stack, marketers can get a full picture of the lead journey and outcomes, whether they be digital or offline, enabling them to continue to drive better lead quality and marketing ROI. The future of call insights utilizing AI will have positive implications for all businesses.
If you’d like, you can check out the slides here.
A key takeaway?
AI-mined insights can make your business more human, but they won’t replace customer conversations. “Applying superhuman analysis to human conversations allows us to be more thoughtful about how to make interactions more meaningful and productive.” – Ryan Johnson
This month’s meetup was sponsored by CallRail. Interested in sponsoring a future event? Check out our sponsorships page.
We’ll be back with another meetup in November, until then – you can always chat through our Slack channel. You can join here.
