Thank you to everyone who was able to make it to January’s DigitalRVA meetup! We started the year off with a pretty full house – and the garage doors open, it was a beautiful evening.
A special thank you to our presenter, Anthony Burket, whose energy was unmatched! His presentation was engaging from the second he started until he wrapped it up with a Q&A session.
If you missed it, Anthony took us on a journey through marketing’s evolution from its very beginnings to where we are today: marketing to the modern B2B buyer by leveraging new technologies like AI and automation for:
- Dynamic targeting
- Meeting the modern buyer where they are in their journey
- Audience personalization
- Marketing what actually matters to your prospects at scale
- RevOps impact
- Moving away from focusing on MQLs, and ultimately focusing on revenue
If you’d like, you can check out the slides here.
Anthony covers several use cases for all business sizes that showcase how focusing on AI and automation can ultimately increase your revenue.
If you’d like, you can check out the slides here.
A key takeaway?
RevOps is benefited by AI and automation by allowing for:
- Higher conversion rates
- Faster time to close
- Increased productivity across Marketing
- Agility for GTM shifts
- Enhanced pipeline contribution reporting
- Better customer experience metrics
We’ll be back with another meetup in March, until then – you can always chat through our Slack channel. You can join here.
